What is the SMOBER UP^™ Community?

SMOBER UP^™ is an interactive online community on Facebook and YouTube all about helping Canadians quit smoking. Loaded with information and tips from Canadians trying to quit, their family and friends, a team of experts, plus free personalized support with the ACTIVESTOP^™ program , the SMOBER UP^™ community was created to help you foster a new (or renewed) commitment to 'smoberness'.

We all know someone who’s tried to quit smoking, but no two people have the same experience.

To document the different challenges Canadians face when trying to quit, we developed a series of online episodes (or “webisodes”) following eight quitters on a 10-week journey to becoming smoke-free. On June 21st the SMOBER UP^™ webisodes will premiere on SmoberUp.ca, Facebook and YouTube.

You are also invited to share your reasons to quit - by submitting an online video to the SMOBER UP^™ YouTube Channel you could be eligible for a chance to win one of sixty NICORETTE® Quit Kits filled with over $300 CDN worth of NICORETTE® products.

Not a smoker, but still want to get involved? Follow and support those trying to quit in the SMOBER UP^™ Facebook and YouTube communities by posting encouraging comments and replies to their videos.